A family history

From artisan carpentry to contemporary furniture leader in Cuneo, surroundings, Piedmont and more. All done in the period of 4 generations. The birth of our Sereno factory dates back to 1920, year in which Giovanni Sereno started the business, beginning with a carpentry lab in Centallo. Only a few years later, in march 1968, the relocation takes place, moving to the current location, in Regione San Quirico, where the spaces were wider and more suitable for our customers needs. At the same time, the evolution of our commercial offer has also developped: from a classical furniture line to a modern product range and contemporary furniture.

One group, same values

In 2001 our headquarters in Centallo has been object of a total renovation, which has affected his external look and the internal local partition. In 2019, we have added to Gruppo Sereno the new exhibition space in Alba, acquiring the historical brand Ruatasio Home. In that way, we have reached the 11.000 m2 both with Centallo and Alba, to see first-hand the best contemporary furniture in nice spaces and rich of always various realisations. Together with our internal carpentry lab, Gruppo Sereno is today composed by the commercial Sereno Spa, that deals with all the selling field, and by Sereno Service, company dedicated to logistic, product storage, labs and after-sale support. A group that counts today more than 50 employees, of which 7 delivery teams.


Three exhibition floors and a very wide furniture choice for your house and office. All set walking by on a total surface of 8.000 m2.

Visit the exhibition


More than 3.000 m2 of suggestions displayed on four floors, totally renovated with the usual style and quality.

Visit the exhibition


All customized, like having the finisher at your fingertips in our 300 m2 lab, suited for any need.

Our services


Order, cleanliness, precision and punctuality: the flagship is our 4.000 m2 warehouse, where all the goods are handled in an automated way, with the puctuality of a Swisse watch.

Our services

Seeing first-hand

A total amount of 11.000 m2 of exposition between Cuneo and Alba, in order to see first-hand always new creations, carefully tented in the accessories and colors matching. An offer beyond compare that suits all budgets, even in the form of prompt delivery with the usual Gruppo Sereno quality.

  • Kitchen

  • Living area

  • Sleeping area and bedrooms

  • Accessories and lamps

  • Office and contract

  • Creations

Our references


Always up to date on our initiatives.